Feb. 6, 2010

Home-Staging Consultations FREE with New Listings!

If you are thinking about selling your house this year, you might want to get ready sooner, rather than later. With the impending expiration of the First-Time-Buyer tax credit, many experts in the industry are nervous about the potential market adjustment to follow. Given that first-time buyers accounted for an astounding 47% of all home sales last year, it stands to reason that there is the risk of a slump in sales following the expiration of the tax credit.  At the very least, it looks clear that there are a whole lot of would-be buyers running around scooping up whatever they can find while there's still time. With the expiration of the tax credit set for June 1st, time is of the essence, and I'm here to help.

How About  a Free Home Staging consultation?

From now until April 30th, I will be teaming up with Bellingham Home Staging to provide complimentary home staging consultations on all new listings.  The fabulous Kimberly Lee of Bellingham Home Staging will give your home the makeover it needs to sell quickly for a great price.  So yes, you will have to lose the fuzzy tapestry of dogs playing poker ( I really miss mine from college...), and she'll probably make you hide any self-portraits from past vacations (sorry, but buyers don't need to see you in a thong...), but it will be worth it. Don't worry, we won't mock you for having bad taste (at least I won't)...it's not your fault. Some people just have a gift for design...just like some people have a gift for writing humorous real estate articles...ahem... I should clarify that Kimberly will be telling you what to do...not me. I'm too nice to tell you that you have bad taste. I will, however, bring donuts. What is Home Staging?

"Home staging is a proven advertising method in real estate, interior design, and retail that uses principles in design, psychology, and marketing to make a house more attractive to the emotions of a purchaser. As Consumers, we see this every day when we look at our favorite issues of Better Homes and Gardens, Martha Stewart Living, shop at Ikea, or look through a Crate and Barrel Catalog. Items are placed, arranged, and organized to make the consumer want or need them. Everything is neat, orderly, and neutralized to attract a wide range of buyers who have differing styles and tastes. Ultimately, we want buyers to see and feel themselves living in your house. " - Kimberly Lee.
If you have us list your home, you will get much more than this fantastic staging consultation. You'll also get a custom blog article to accompany the MLS listing. I'll write and in-depth portrait of your home that goes well beyond the limitations of the MLS, print media, and other traditional marketing avenues. You'll see your home prominently featured on this website (with 7,000 monthly visitors!), as well as several similar sites to maximize exposure across the entire internet*. We'll also broadcast the details by email to our database of thousands of website subscribers. For examples of my previous listing articles, click here, here and here. The combined force of our staging and unbeatable online marketing strategy will give your home the exposure it needs to sell for the best possible price in the shortest amount of time.

*87% of home buyers use the internet to look for homes, and 85% use buyers agents, who of course search online, as well.

For more information on Bellingham Home Staging, click here or join the Facebook fanpage here!
For more information on the benefits of home staging, in general, click here.

Click the thumbnails below for some before-and-after staging shots

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Rob LeRoy is a Seattle real estate agent and social media marketing coach with eXp Realty.
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